Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data ana

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This second course in statistical modeling will introduce students to the study of the analysis of variance (ANOVA), analysis of covariance (ANCOVA), and experimental design. ANOVA and ANCOVA, presented as a type of linear regression model, will provide the mathematical basis for designing experime

In this course, you will discover AI and the strategies that are used in transforming business in order to gain a competitive advantage. You will explore the multitude of uses for AI in an enterprise setting and the tools that are available to lower the barriers to AI use. You will get a closer loo

In this course, you will learn about Artificial Intelligence and Machine Learning as it applies to HR Management. You will explore concepts related to the role of data in machine learning, AI application, limitations of using data in HR decisions, and how bias can be mitigated using blockchain tech

In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will

In this course, you’ll learn the foundational theories behind robo-advising, crowdfunding, and marketplace lending, and how to apply these theories to optimize your investments. Professor David Musto of the Wharton School has designed this course to help you gain a practical understanding of the th

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25

Reinforcement Learning is a subfield of Machine Learning, but is also a general purpose formalism for automated decision-making and AI. This course introduces you to statistical learning techniques where an agent explicitly takes actions and interacts with the world. Understanding the importance an

In this course, you’ll learn the key components of modern-day investment strategies which utilize fintech. Professors Natasha Sarin and Chris Geczy of the Wharton School have designed this course to help you understand the complex structure of payment methods and financial regulations, so you can d

What is Cryptocurrency and how is it an innovative and effective method of currency? This course was designed for individuals and organizations who want to learn how to navigate investment in cryptocurrencies. Professors Jessica Wachter and Sarah Hammer will guide you through developing a framework

Copyright law is unique in the greater intellectual property regime, as it protects original expression that is fixed in a tangible medium and is the product of authorship. This course is designed for creative professionals — such as screenwriters, musicians, documentary filmmakers or artists — who

In this course, you’ll learn about the emerging technologies in Artificial Intelligence and Machine Learning that are utilized in InsurTech and Real Estate Tech. Professor Chris Geczy of the Wharton School has designed this course to help you navigate the complex world of insurance and real estate

Have you ever paid someone for doing you a favor? You may be accustomed to tipping wait staff or other service providers, but what if you paid a police officer for NOT issuing a parking ticket? Or if you gave a “gift” to a government official for signing a contract with your company? Tipping might

Compliance isn’t only about preventing problems and ensuring that everyone is abiding by laws, rules, and regulations. It’s also about the positive impact a robust and ethical compliance program can have on a business or organization. In this course we will discuss why compliance is important – fro

The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course ex

What does it take to comply with privacy laws? In this course, we’ll look at the practical aspects of navigating the complex landscape of privacy requirements. Better understanding privacy laws and data protection will enable you to protect your organization and the constituents that depend on your

Digital Marketing Analytics in Theory